Brand Identity System
Brand System Guidelines
A New York Italian gastropub in Culver City.
The Doughroom is a small, New York Italian gastropub in Culver City, LA. We developed and designed the restaurant branding working side-by-side with the owner. Designing every aspect of the brand from the logo to menus, pizza boxes, and even the interior build out and website, we then gave this restaurant branding project the works. We used a prohibition-era mobster theme throughout to play on the dual meaning of The Doughroom name. We wanted the place to feel like a cozy, wise guy hangout, but also have that warm, classic Italian family vibe.