Brand Identity System
Strategy + Brand Story
Brand System Guidelines
Rethink modern luxury.
With the launch of their flagship location in downtown San Diego rapidly approaching, Pendry Hotels tasked us with creating their brand style guide, a robust brand book, full property collateral system for both the San Diego and Baltimore properties, the brand website, print ads, and a slew of sales and promotional brochure assignments to fuel momentum leading up to opening. All of these deliverables incorporated unique patterns and an illustration language we created that reflected the classic, yet playful tone of Pendry.
In addition to all the branding and design work we did for the Pendry brand, we also designed brand identities and collateral systems for a number of sub-brands, including multiple food & beverage properties at the San Diego and Baltimore hotel locations.