Visual Identity System
Brand Voice + Tone
Brand System Guidelines
In the battle with dirt, grime, stink and funk… We reign supreme.
When two moms of multiple boys decided to make a clean line of grooming products that spoke to their nasty pre-teen animals, they called upon us to channel our inner 12 year old and bring JB Skrub to life. We started with a robust naming exercise that incorporated both the founders’ initials: Julie Bowen and Jill Biren. Then created a cartoonish logo which helped establish a bold and vibrant visual identity system, a custom typeface based on the logotype, and package design for five flagship products that were sure to stand out on shelves.